At Sumitomo Chemical Australia, our work is guided by the principle of Jiri-Rita Koushi-Ichinyo

The belief that the pursuit of our own success should go hand in hand with making a positive impact on society.

This means delivering value not just to our business, but to growers, communities, and the environment. It’s a philosophy deeply rooted in the SCC heritage, and one we apply every day in how we innovate, operate, and engage with our stakeholders. By aligning our commercial goals with broader social responsibility, we aim to build a sustainable future through science-based solutions that support agriculture, public health, and environmental protection.

Raising Awareness of Pyrethrins as a Sustainable Solution

As part of our commitment to responsible innovation, we are leading a project to build awareness of pyrethrins a natural, effective solution for managing insect pests with a softer, more sustainable impact.

Leveraging our deep expertise in Pyrethrum, our team is working to:

• Promote pyrethrins as a modern, effective alternative in pest management
• Highlight their environmental and societal benefits, including lower toxicity and biodegradability
• Deliver engaging, educational experiences through our social platform Australian Natural Pyrethrins to support growers/consumers, advisors, and communities.

Through this initiative, we aim to empower stakeholders with the knowledge to make informed, sustainable choices reflecting the essence of Jiri-Rita by aligning innovation with social and environmental responsibility.